Meriwool Layers: Strategic Growth & Market Expansion

Taking charge of Meriwool Layers, I focused on revitalizing and scaling this promising outdoor apparel brand. I developed a comprehensive strategy built around marketplace optimization, thoughtful product positioning, and targeted advertising. Through careful planning, our team expanded Meriwool's reach beyond Amazon—launching a successful Shopify store and tapping into new customer segments. This multi-channel approach helped significantly boost revenue, transforming Meriwool into an industry-recognized brand with robust year-over-year growth. By continually refining product listings, improving inventory strategies, and prioritizing customer feedback, I ensured sustainable, long-term brand growth and profitability. Today, Meriwool Layers stands as a trusted outdoor apparel name, recognized for both quality and authenticity.